California is one of those places where having your own set of wheels changes everything. From cruising along the Pacific Coast Highway to exploring hidden gems in Yosemite or wine country, a rental car can make your trip unforgettable. But with so many rental companies and fluctuating rates, finding the best price can feel like a full-time job. I’ve done the research, checked real booking prices, and even compared customer reviews to bring you the most affordable and reliable car rental options in California for 2025. These picks balance price, quality, and availability — so you won’t just save money, you’ll have a smooth ride too.
1. Fox Rent A Car – From Around $16/day
Fox Rent A Car has been one of the cheapest rental options in California for years. On average, you can expect rates starting around $16.60/day when booked early (check rates here).
Best for: Travelers who just want a no-frills car at the lowest price.
Things to keep in mind:
Their cheapest cars are usually compact or economy models.
Watch for add-on fees like insurance, GPS, or toll passes.
Picking up your car at a non-airport location can shave off up to 20% in fees.
2. Hertz – From Around $17/day
Hertz is a household name in car rentals, and they’ve become surprisingly competitive on pricing. Average daily rates in 2025 are around $17.45/day — only slightly more than Fox, but with better loyalty rewards (check Hertz deals).
Best for: Frequent travelers who want speedier service and membership perks.
Tip: Sign up for Hertz Gold Plus Rewards (free) to skip lines and sometimes get complimentary upgrades.
3. Europcar – From Around $21/day
Europcar often offers solid deals on compact and mid-size vehicles, with better-than-average service ratings. Their California rates are typically around $21–$22/day when booked in advance (view Europcar offers).
Best for: Travelers who want a balance between low price and good car condition.
Tip: If you’re traveling for more than a week, check weekly rental rates — they can be 20–30% cheaper than paying day-by-day.
4. Dirt Cheap Car Rental (San Diego) – From Around $20/day
This is a local favorite in San Diego. Dirt Cheap Car Rental specializes in affordable, clean vehicles for budget-conscious travelers, and they offer free local pick-up (visit Dirt Cheap Car Rental).
Best for: Long-term rentals, students, and anyone visiting Southern California on a tight budget.
Extra perks:
Friendly, small-business service.
Lower deposits than most big rental chains.
5. Budget, Enterprise, NU Car, and Payless – From Around $23/day
These brands consistently earn high marks for cleanliness, reliability, and customer support. Prices average $22–$25/day in 2025 (compare rates here).
Best for: Travelers who prefer well-maintained vehicles and smoother check-in/out processes.
Tip: Booking via price comparison sites like Skyscanner or Kayak can sometimes unlock coupon rates not listed on the official websites.
6. Sixt – Affordable Luxury Without the Price Tag
Sixt Rent a Car is perfect if you want to drive something stylish without paying full luxury rates. In California, it’s common to find BMWs, Audis, and Jeeps at prices just a little higher than an economy car. They also run frequent promotions, so booking early can lock in some surprisingly low rates.
Newer fleet with plenty of premium models.
Loyalty program (Sixt Advantage Circle) offers faster pick-up and occasional free upgrades.
Great for long scenic drives like the Pacific Coast Highway where comfort matters.
7. National Car Rental – Smooth, Fast, and Reliable
National Car Rental is a favorite for business and frequent travelers because of its speed and convenience. With the Emerald Club program, you can often skip the counter and head straight to your car. Prices are a bit higher than budget-focused brands, but you save time and avoid stress.
Clear, upfront pricing with no hidden fees.
Free additional driver in California (by state law).
Large selection of well-maintained vehicles at major airports.
8. Super Cheap Car Rental – Honest Pricing, No Surprises
Super Cheap Car Rental lives up to its name by offering all-inclusive pricing — taxes, insurance, and fees are built into the rate. They’re based in Los Angeles and San Francisco, and while their cars are usually older models, they’re well-maintained and perfect for budget-conscious travelers.
No hidden fees or surprise charges.
Ideal for long-term rentals.
Friendly, family-owned business with strong customer reviews.
9. Turo – Peer-to-Peer Car Sharing
Turo is like Airbnb for cars — you rent directly from local owners. You can find everything from budget-friendly compacts to convertibles and Teslas, often at lower prices than traditional agencies. Many hosts offer airport delivery or will drop the car at your hotel.
Wide variety of vehicles you won’t find at standard rental companies.
Flexible pick-up and drop-off options.
Often cheaper for short-term rentals.
10. Kyte – Rental Cars Delivered to Your Door
Kyte is a newer service that skips the rental counter entirely. You book through their website or app, and they deliver the car right to you — whether that’s your home, hotel, or even the airport curbside.
Modern fleet (most cars are under 2 years old).
Convenient delivery and pick-up service.
Perfect for travelers who value time and ease over slightly higher costs.
Final Thoughts (Expanded)
Finding the best price on a car rental in California isn’t just about hunting for the lowest daily rate — it’s about balancing cost, convenience, and the overall experience. Whether you go with a budget-friendly pick like Fox Rent A Car or Super Cheap Car Rental to save as much as possible, or you opt for a premium-yet-affordable choice like Sixt or National Car Rental for added comfort and perks, there’s something here for every type of traveler.
The key is to book early, compare prices across multiple platforms, and pay close attention to extra fees like insurance, mileage limits, and airport surcharges. And if you’re open to alternatives, services like Turo and Kyte can give you unique flexibility and convenience that traditional rental companies sometimes can’t match.
Frequently Asked Questions (FAQ)
Q1: Which is the cheapest car rental in California?
A: Fox Rent A Car and Super Cheap Car Rental often have the lowest daily rates, starting around $16–$17/day.
Q2: Are airport rentals more expensive?
A: Yes, airport locations usually add extra fees. Booking off-airport can save 10–20%.
Q3: Can I use my own insurance?
A: Often yes — many personal auto insurance policies and credit cards cover rental cars. Always check before paying for extra insurance.
Q4: Are peer-to-peer rentals safe?
A: Services like Turo are generally safe; vehicles are insured, and user reviews help you pick reliable hosts.
Q5: How far in advance should I book?
A: Booking at least 2–4 weeks in advance usually gives the best rates, especially in peak tourist seasons.
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I am Sabiq Rasel is an Entrepreneur and broadcaster. I believe that every sip of coffee holds the potential for a moment of inspiration, creativity, and every cup tells a story.
